Home
Fonts
Studio Projects
Essays
Order a Catalog
News
Cart
Contact Emigre etc.

Fonts
Studio Projects
News
Newsletter Archive


The Legibility Wars are Over and the Winner is...  05.22.2011

Twenty years after we first published our thoughts on legibility in Emigre magazine, the rest of the world is finally catching up. We raised a lot of eyebrows in those days. Our less than neutral layouts and jarring typeface designs were criticized and dismissed as self indulgent and were deemed to interfere with the readers' ability to read texts and comprehend messages. The opposition to our experiments was so vehement that the ensuing battle was referred to by many as "The Legibility Wars."

Well, it turns out that researchers have found what we suspected all along: that slowing the reader down actually helps them concentrate harder and retain more information. Disfluency, as the researchers call it, improves retention. Or as The New York Times put it: "...people retain significantly more material when they study it in a font that is not only unfamiliar but also hard to read."

Of course we're not absolutists on this issue, and we're highly skeptical of findings by researchers who have little knowledge of the complexities of type and design. But it was always obvious to us that there's more to effective typography than simply making things legible.

More...  
 

 

 

 
 
PREVIOUS  PREVIOUS
 

Live Web Fonts

Wearable Whirligigs

Emigre Fonts Wearables

Design is a Good Idea - Premium

Revolution/Evolution

Free Cardea PDF Catalog

UNIQLO Loves Emigre (II)

Design is a Good Idea Mousepad

LACMA Acquires Emigre Posters

UNIQLO Loves Emigre

Design is a Good Idea

Introducing Cardea

ShowTime #8

ShowTime #7

ShowTime #6

ShowTime #5

Emigre Fonts Type Sampler

Zuzana Licko Wins SOTA Award!

Emigre in Japan

ShowTime #4

ShowTime #3

Emigre Loves Ed

Introducing Program

ShowTime #2

ShowTime #1

Talk of the Town

Cataloguing Emigre Magazine

Celebrate 65

Back to School Special

Clutter

Designers & Books

Typopassage Timisoara

Emigre in Brno

Big in Romania

Designers & Books

Alda Designer Berton Hasebe Receives Print Magazine Honors

Emigre Sponsors TYPO San Francisco 2012

Mr & Mrs Eaves Completed

Emigre at Museum of Modern and Contemp. Art in Bolzano, Italy

Base 900 PDF Catalog

Emigre at the Walker Art Center, Minneapolis

Emigre at Victoria & Albert Museum, London

Emigre at Contemporary Art Museum, Raleigh, NC

Emigre Fonts PDF Catalogs

Dutch Treat

Neon Suburban

The Legibility Wars are Over and the Winner is...

Books of Excellence

Bitmapped Maple

A Note on the Type

Emigre Inducted

Emigre Typefaces Enter MoMA Design Collection

Council Holding Court in New Orleans

Emigre Magazine Preserved in Zurich

Lost Battlefield Marker Found

Emigre Featured on Fast Company Website

Emigre Publishes New Type Specimen

Emigre Book at Athenaeum Bookstore in Amsterdam

Emigre at Gallery 16

Emigre at Gallery 16 Installation

Emigre Book at SFMoMA Museum Store

Emigre Book at William Stout

Emigre Magazine at Berardo Museum in Lisbon, Portugal

Emigre Featured in IDEA Magazine

Brand New Emigre Catalog Arrives at Emeryville Warehouse

Emigre Puzzler Prints at North Berkeley Frame & Gallery

Emigre Photo Portfolio Presented at The Photography Show 2007

Emigre at the Museum of Modern Art, New York

Emigre Vases at Heath Ceramics

Emigre Photo at San Jose Museum of Art

A Graphic History of Emigre Magazine by Idea

Emigre Magazine at Visionaire Gallery

Emigre at the Centre Pompidou, Paris

Emigre and Gallery 16 Present: 13 Big Western Landscapes
by Rudy Vand

World Wide Farewell Tour

Fish Eye; A Talk for the Screen


 

 
Emigre Newsletter
You can add yourself to the Emigre Newsletter emailing list. We use the Emigre Newsletter to help keep you informed of new products, services, and special limited offers.